Social Media Strategy
& AI Consulting

Helping businesses grow through creative design, social media strategy & AI tools

I work with small businesses, healthcare providers, licensed professionals, and more to develop clear, effective social media strategies and content systems that are built to last. My focus is to move beyond one-off posts by creating structure, direction, and repeatable frameworks that support your brand awareness goals. Through a combination of strategic planning, AI-informed guidance, and hands-on coaching, I help my clients understand what to say, how to say it, and how to create content with clarity and confidence.

  • "Working with Samantha has been one of the best investments I've made in my business. She helped me take my fertility optimization practice from just an idea to a real, thriving business. Her guidance made the entire process feel achievable, and she gave me the confidence and strategy I needed to put myself out there. Because of her support, I've already signed my first two clients, something that felt overwhelming before we started working together. Samantha is incredibly knowledgeable, encouraging, and genuinely invested in her clients' success. If you're looking to build your brand or grow your business online, I can't recommend her highly enough."

    Malka Feibush, MSN, APRN, FNP-BC
    Rooted Fertility Health Optimization
    feibushmalka@gmail.com

  • "Samantha was instrumental in helping me start and scale my professional social media presence for my therapy private practice. She helped me build my confidence in posting and learn the skills to know what kind of content to create! She provides high-quality strategy and feedback that helps me continue to improve my organic reach. I highly, highly recommend her to get ahead on your social media content creation!”

    Laura Schneebaum, LMHC-D, LPC, NCC
    Healing In Strides Therapy
    www.healinginstridestherapy.com
    @healinginstrides

  • "Wow, this audit is FANTASTIC! Lots of specific, actionable insights for me to consider for more short-form content. This is by far the best feedback I've gotten.

  • "I consistently turn to Samantha for graphic design and marketing projects, and am always amazed with her ability to combine clean, creative, modern graphic art with savvy and thoughtful marketing skills. It's enjoyable to work with her and she is very willing to iterate based on feedback - but usually, she understands my vision completely and brings it to life better than I could have!"

    Sara Sternman
    (Branding, Marketing, and Graphic Design Client)

  • "Samantha was incredible to work with as I launched my speech therapy private practice. She provided me with practical, strategic guidance for getting started with my marketing and client outreach, and helped bring my logo to life through thoughtful graphic design. She is incredibly thorough, detail-oriented, and creative, and she made the process of turning my ideas into something professional and cohesive feel so much easier. Her help gave me the foundation and confidence I needed to get my business off the ground, and I’m so grateful for her support!"

    Ariella Levkovich, MA, CCC-SLP
    @ariellaspeechcorner

  • “Sam is able to listen to what I need, understand the bigger picture, and then figure out the strategy and details to bring it to life. She’s helped me think through everything from marketing and customer experience to the systems and tools behind the scenes. What I appreciate most is that she doesn’t just complete a task—she asks the right questions, catches things I wouldn’t have thought of, and finds solutions when I’m not sure where to start. Having Sam as a creative and strategic partner gives me someone I can trust to help turn my ideas into something clear, professional, and functional for my business.”

    Sally Gerstein
    Founder, Central PA’s Kosher Mart
    Hersheypark

  • "I came to Sam after seeing a friend succeed on social and asking for her secret. In our first conversation, Sam directed me to what might work for me and why. And boy, did I ask "why" many times; Sam replied patiently and thoughtfully. I've used a few social media managers before where it didn't click. What set Sam apart for me is her straightforward delivery and her dedication. I appreciate that she takes the time to engage with my work and send me ideas without a formal session set up. I trust that she has my best interest in mind. One of her first suggestions (show personality by talking to the camera more) led to my most popular videos yet. I could never achieve these wins without her guidance."

    Hadas Ben-Tsur
    (Social Media Coaching Client)

  • "Samantha has consistently been a pleasure to work with. She helps me talk out ideas and bring them to fruition. Her graphic designs always exceed my expectations. A true artist. Thank you Samantha!"

    Miriam Rollhaus
    (Branding & Graphic Design Client)

Current Clients & Past Projects

Graphic Designer, Social Media Strategy, Marketing Consultant

About Samantha

I’m a Social Media and AI Consultant who helps industry experts build visibility, consistency, and confidence online.

My work combines social media strategy, visual design, compliance expertise, and Artificial Intelligence implementation. I specialize in translating complex clinical and professional expertise into content systems that make sense for real professionals with real responsibilities.

I apply my experience across marketing agencies, nonprofits, and public health to support lawyers, licensed providers, healthcare organizations, small businesses, and wellness practices in developing online presences that are thoughtful, sustainable, and aligned with how they actually work.

My approach is structured and collaborative. I focus on:

  • Clear social media strategy rooted in your professional voice

  • Messaging that reflects clinical expertise and professional boundaries

  • Strategic use of AI to streamline planning and execution

  • Personal branding and brand awareness for healthcare professionals and organizations

My role is to bring clarity, direction, and momentum to the process so your online presence supports your work rather than competing with it.

Let’s Connect! #Philly