Strategic Assessment & Coaching

What it is
A focused, high-value engagement designed to give you clarity, direction, and a plan you can actually execute.

This is not just a review of your content — it’s a strategic reset. We evaluate your current presence, refine your messaging, and build a clear content approach aligned with your goals, voice, and capacity.

You’ll walk away with both a written strategy and the confidence to implement it.

Who it’s for

• You already have social media accounts, but feel inconsistent or unclear

• You’re managing your own content (or with minimal support)

• You want expert guidance without outsourcing everything

• You’re ready to improve your presence, but need structure and direction

Best suited for solopreneurs, personal brands, and small businesses. Industries include health, wellness, legal, compliance, service-based industries, and more.

What’s included

• Review of current platforms, content, and positioning

• Messaging and brand voice refinement

• Identification of gaps, opportunities, and friction points

• Clear, prioritized content strategy document

• 1:1 consultation to walk through strategy and next steps

• Coaching on how to implement and maintain your system

Launch & Full-Service Management

Foundational Strategy and/or Content Creation

What it is
A comprehensive, done-for-you service that builds and manages your social media presence from the ground up — or restructures it to perform.

I develop your positioning, messaging, and content system, then handle content creation and management so your presence is consistent, professional, and aligned with your business goals.

Who it’s for

• You want structure and strategy for how to move forward

• You prefer to start with a clear plan rather than trial and error

• You want a professional presence without the trial-and-error

• You’re launching a brand, practice, or new offer

• You’re ready to invest in visibility that drives real business results

Launch services are available for personal brands and small businesses. Industries include health, wellness, legal, compliance, service-based industries, and more.

What’s included

• Strategic positioning and content direction

• Platform selection based on goals and capacity

• Messaging and brand voice development

• Visual branding and content templates (optional add-on if needed)

• Account and profile setup

• Guidance on content structure and consistency systems

• Content creation (posts, captions, short-form video direction)

• Ongoing social media management and posting

• Content planning and consistency systems

• Performance-informed adjustments and optimization

Fractional Creative Direction

Strategic Oversight for Organizations; Social Media, Brand Awareness & Marketing Consulting

What it is
A senior-level partnership for organizations that need experienced strategic leadership across social media, content, and brand positioning.

I work alongside internal teams to provide direction, structure, and oversight — ensuring that content, messaging, and marketing efforts are aligned, consistent, and built to scale.

This is not execution support. It is ongoing strategic leadership, designed to elevate the quality, clarity, and impact of your organization’s presence.

Who it’s for

• You are a healthcare organization or an established service-based company

• You have internal marketing or social media teams in place

• Content is being produced, but lacks cohesion or strategic direction

• You need senior-level oversight without hiring a full-time creative director

• Compliance, consistency, and credibility are essential to your brand

What’s included

• Strategic oversight of social media, content, and brand initiatives

• Clear direction for messaging, positioning, and content priorities

• Alignment of marketing efforts across platforms and teams

• Guidance on messaging, tone, and compliance considerations

• Ongoing advisory support for internal teams and leadership

• Review and refinement of content to ensure consistency and quality

• Training and frameworks to elevate internal execution